Alia J. Crum, PhD is an Associate Professor of Psychology at Stanford University and the Principal Investigator of the Stanford Mind & Body Lab. She received her PhD from Yale University and BA degree from Harvard University. Dr. Crum’s research focuses on how changes in subjective mindsets—the core assumptions we make about things and processes in the world—can alter objective reality through behavioral, psychological, and physiological mechanisms. Her work is, in part, inspired by research on the placebo effect, a robust demonstration of the ability of mindsets to elicit healing properties in the body. She is interested in understanding how mindsets affect important outcomes both within and beyond the realm of medicine, in domains such as exercise, diet, and stress. Moreover, Dr. Crum’s research aims to understand how mindsets can be consciously and deliberately changed through intervention to affect physiological and psychological well-being. To date, her research has won several awards including the NIH New Innovator Award and the Association for Psychological Science’s Rising Star Award. She is also the recipient of the Phi Beta Kappa Teaching Award and the Dean’s Award for First Years of Teaching at Stanford University. In addition to her academic research and teaching, Dr. Crum has worked as a clinical psychologist for the VA healthcare system and has created, delivered, and evaluated interventions focused on mindset change for organizations including LinkedIn, UBS, Stanford Healthcare, and the United States Navy.