Lara Tulipano is a Data & Performance Lead at Google, partnering with the largest Italian clients to achieve impactful business & marketing outcomes through data-driven strategies. She has led teams and developed innovative solutions in previous roles at Google in data science, measurement and analytics. Lara's expertise spans AI/ML, 1P data integration, MarTech, and measurement strategies. Her background in Applied Mathematics and Cognitive & Decision Science provides a strong foundation for her analytical approach.